La Merced Foundation is known for the projects it carries out in favor of children to overcome child labor, and children’s rights and promote equal opportunities.
The rebranding we used was subtle, but at the same time, it emphasized the iso, which was fundamental as a sign of the fight against child labor, giving prominence to the foundation’s name.
The identity uses photography as a vital element to make visible the strategy of all the projects and the mission of the brand, to seek education and play as the main objective of a happy childhood.
It is using sanserif typography that highlights the candor and affability of the brand, accompanied by an isotype full of colors that give vitality and diversity to the brand.
With an open system that provokes colorful and intense applications, which provoke and evoke childhood as its entity.
